Welcome to Writing Tip Wednesday! I’ll be discussing career topics for the next several months. For writing craft topics, see the Labels list in the left sidebar as you scroll down the page or check out my handbook in e-book or print.
An Author Website is one of the most important promotional tools a writer can have. It doesn’t have to be expensive or fancy, but it should be up to date and easy to navigate.
Creating a website starts with choosing a domain name (the URL). Common names are usually already taken, so many authors add “Author” to the beginning or end of their names. Sometimes, the .com address isn’t available. Using .net is an option, but consider how often readers may accidentally go to the wrong website. Is the other site for an author? A plumber? A porn star? Prices can also vary from hosting company to hosting company. Take time to do a little research before making this big decision.
The next step is deciding on hosting services. Some options like Blogger and WordPress offer free blog sites that can double as websites. Strictly website hosting services are also available and vary a lot in price. Some have upgrades for a higher fee, allowing the user to have more pages and access to more design options. Again, research is key to avoid overpaying for service.
Some website builders have templates and some require a fair amount of technical knowledge, including writing html code. Website designers offer many services to those who aren’t adept at such skills for varying prices to build the site and additional monthly, semi-annual, or annual charges to maintain the site and update information when necessary. Compare costs and time.
Content is next on the list. Branding should be a large part of the artistic content. Stock art is a great option and can be purchased for relatively little money in many cases. All art should be used only with written permission from the owner if digital rights have not been purchased. Using licensed photos and illustrations without permission is illegal and can result in the owner not only requesting the work be removed, but pursuing legal action against the user. Artists don’t like piracy any better than authors.
Be sure text portions are easy to read and free of errors. Use a large enough size and simple font for comfortable reading. Blurbs, excerpts, and informational text with mistakes can give the impression that the author’s books will also contain misspelled words, misused words, and/or grammar issues. Authors can lose potential readers by not proofreading text on their websites!
The layout should be well organized and the color contrast should be eye-friendly. Too many intricate designs and harsh colors can distract. Some background/text color combinations are difficult to read. Simplicity usually works best. Take advantage of multiple-page websites by using a different page for each series, publisher, or genre. Works-in-progress, upcoming books, and contests for readers can fill the pages of a new author. Add book covers and buy links as well blurbs, excerpts, and future release dates. An organized site is easier to navigate. Consider a professional photograph with digital rights if including an author photo and biography.
Be sure to include links to all your social media platforms (Facebook, Twitter, Google +, LinkedIn, Goodreads, Pinterest, Amazon author page, blogs, etc.). Allow readers quick access to interaction. A single click is far more effective for connecting with readers and selling books than two clicks or a Google search.
Ask for feedback from friends, other authors, and readers. Use their comments and suggestions to refine the website and make it visitor-friendly. When updates are needed, don’t delay. Keep your storefront up to date for your readers!
Check out your favorite authors’ websites. What features do you like? What can be improved? Do certain colors draw the eye? Which ones make reading difficult? A little research can provide insight into what works and doesn’t work.
Mellanie Szereto
Romance...With A Kick!
Showing posts with label Author Branding. Show all posts
Showing posts with label Author Branding. Show all posts
Wednesday, March 5, 2014
Wednesday, February 26, 2014
Writing Tip Wednesday--Author Branding
Welcome to Writing Tip Wednesday! I’ll be discussing career topics for the next several months. For writing craft topics, see the Labels list in the left sidebar as you scroll down the page or check out my handbook in e-book or print.
Every person, company, and organization in the business of selling a product or service must choose how she/it wants to be perceived by the public. This is called Branding. It plays an important role in website design, marketing and promotion, and social media.
You can use a tagline to help readers know what genre or sub-genre you write. Use broad taglines for multiple genres with the same/similar heat levels and more specific taglines for a single sub-genre. A sci-fi writer might use “Out of this world romance” to make her genre easily recognizable. “Romance you can sink your teeth into” could work for an author who writes only about vampires. For a more general impression, an erotic romance author who writes both contemporary and historical can try a tagline like “Sexy, sassy, sinful.” Be creative! The tagline can be used on blogs, websites, and promotional swag as well as in signature lines for emails.
Themes can also help portray an author’s brand. Dark, exotic colors and designs often imply paranormal branding, while flowers and pastel colors usually suggest contemporary romance or women’s fiction. An author who writes stories set in the Rockies might use mountain-themed artwork for her website or blog header or background. The theme can follow through to her Facebook cover and Twitter background.
Branding should be consistent on all social media outlets.
For marketing and promotion, use your tagline and theme to create items for giveaways and as part of booksigning decorations and advertisements. An author whose books include crocheting might offer a gift basket with a copy of her book plus a couple skeins of yarn, a crochet hook, and the pattern for crocheted potholders for a raffle, drawing, or contest prize. Examples of her handiwork, some yarn, and several crochet hooks could be displayed on the table at a booksigning. She can use crochet-related photographs or stock art in trade magazine and online advertisements with her book covers.
When your public persona has a brand, readers should be able to identify the genre of your books and find a common interest with you. Ideally, that common interest will attract those readers and encourage them to buy your books. As with covers, an author’s brand has only a few seconds to capture and hold interest and turn a notice into a purchase.
Mellanie Szereto
Romance...With A Kick!
Every person, company, and organization in the business of selling a product or service must choose how she/it wants to be perceived by the public. This is called Branding. It plays an important role in website design, marketing and promotion, and social media.
You can use a tagline to help readers know what genre or sub-genre you write. Use broad taglines for multiple genres with the same/similar heat levels and more specific taglines for a single sub-genre. A sci-fi writer might use “Out of this world romance” to make her genre easily recognizable. “Romance you can sink your teeth into” could work for an author who writes only about vampires. For a more general impression, an erotic romance author who writes both contemporary and historical can try a tagline like “Sexy, sassy, sinful.” Be creative! The tagline can be used on blogs, websites, and promotional swag as well as in signature lines for emails.
Themes can also help portray an author’s brand. Dark, exotic colors and designs often imply paranormal branding, while flowers and pastel colors usually suggest contemporary romance or women’s fiction. An author who writes stories set in the Rockies might use mountain-themed artwork for her website or blog header or background. The theme can follow through to her Facebook cover and Twitter background.
Branding should be consistent on all social media outlets.
For marketing and promotion, use your tagline and theme to create items for giveaways and as part of booksigning decorations and advertisements. An author whose books include crocheting might offer a gift basket with a copy of her book plus a couple skeins of yarn, a crochet hook, and the pattern for crocheted potholders for a raffle, drawing, or contest prize. Examples of her handiwork, some yarn, and several crochet hooks could be displayed on the table at a booksigning. She can use crochet-related photographs or stock art in trade magazine and online advertisements with her book covers.
When your public persona has a brand, readers should be able to identify the genre of your books and find a common interest with you. Ideally, that common interest will attract those readers and encourage them to buy your books. As with covers, an author’s brand has only a few seconds to capture and hold interest and turn a notice into a purchase.
Mellanie Szereto
Romance...With A Kick!
Subscribe to:
Posts (Atom)